Tip 1: Exhibiting is the only medium which allows you to interact with potential customers, use all the five senses.
Tip 2: Identify and prioritize the top three reasons why you’re exhibiting.
You may be exhibiting to:
- Gather qualified sales leads
- Promote new products
- Enhance your corporate brand
- Educate your audience
- Cement existing client relationships
Focus on these reasons when making your strategic and spending decisions.
Tip 3: Market your presence at the event
- Sponsorship packages
- Add interactive elements
Tip 4: Take notes when talking to your guests: Listen to your prospect and sell benefits.
Always think of visitors to your booth as guests. Taking notes shows you are genuinely interested.
Tip 5: Provide promised follow-up within 48 hours of show close (if not sooner).
Industry statistics say that no follow-up is done on 80% of show leads! Prepare your post-show follow-up process before you leave for the show. Stand out by contacting your prospects by the agreed-to method – and no later than a week after show close.
“Remember why you are there; stay focused on your objectives.”
Special Tip: Sign-Up for B2B Matchmaking Service, and insure you meet the right partners.
05 March, 2020: 10:00am – 06:00pm
06 March, 2020: 10:00am – 06:00pm
07 March, 2020: 10:00am – 04:00pm
For sales inquiries:
For visitors inquiries:
Prana Events is a full-service expo management, marketing and consulting firm based in Addis Ababa, Ethiopia. The company is established with an aim to support the expo industry with Knowledge, technology and solutions. Under the strong leadership of the founder and Managing Director - Mr. Nebeyu Lemma, who has a decade of expertise in managing international trade fairs and conferences, the company is staffed with young, hardworking and creative professionals that have high value and talent for their appointed position..Learn More
SHAK_CRUX is an energetic full service marketing & event management company offering a wide range of knowhow & experience. The company follows a strict strategy built on a total commitment to client satisfaction and is unswervingly dedicated to personal service. SHAK-CRUX is being led & managed by a team of high caliber and experienced professionals who passionately believe that every business is unique, organic and requires continual development. Their wide experienced and committed expertise has lead by the Founder and General Manager Aklile Belete.